die so innovativ sind, dass man eigens für sie neue Jobkategorien entwickeln muss.
auf erfrischende Art und Weise für ihren Arbeitgeber werben.
Axel Springer wants to position itself as an attractive employer as part of a campaign to promote young talents and employer branding. The first step was to look for the media makers of tomorrow for the in-house "Media Entrepreneurs" ideas competition. In addition to taking part in a weekend workshop, they also had the chance to implement their own concept. A parallel employer branding campaign was also aimed at all other employee target groups. The initial spark for our campaign was provided by a viral clip in which a self-confident applicant entertainingly degrades no one less than the original Axel Springer management team.