Bundesministerium // Nanny
Children between 12 and 36 months are not yet able to speak properly. Nevertheless, they are understood: by their parents - and by their nannys. They in particular know their way around children and are able to understand their babbling thanks to their close relationship with their charges. We demonstrate this special ability with headlines in baby language - a previously unseen and extremely emotional form of communication.
Concept // Creative Direction // Art Direction
KETCHUM PLEON