DEUTSCHE BAHN // MR. BAHNCARD

One of Deutsche Bahn's most important products is the BahnCard. It was therefore about time for a flexible overall campaign that would ensure recognition and entertainment. After countless individual and promotional campaigns for the various BahnCards, the time had come to develop an umbrella campaign. A friendly train attendant plays the leading role: Mr. BahnCard. In various episodes, he tells stories from the world of rail travel and always has a light-hearted saying - and of course the right BahnCard - up his sleeve.